Indie authors are people who publish books at their own expense, and generally sell less than 100 copies for their trouble. You’d think a group like this would be small in number, but quite the opposite.
In its report, “Self-Publishing in the United States, 2013-2018: Print and E-books,” the total number of self published titles in 2018 was 1.68 million.
I added to that tally with three of my own flops. Here’s what I wish I’d known before I self-published.
It’s best to build a social media following first: It’s all here in this article about what the author of 50 Shades did before she sold a million copies of her book. It’s not my favorite, but, hey, she has a bestseller and I don’t so hat’s off.
Secure pre-sale book reviews: Email me! I’ll hook you up!
Buy a batch on Bawker: You can buy 10 ISBNs for a couple hundred bucks, and if you want to be taken as seriously as any well-known writer, even if you’re just an Indie, you’ll need to use them all up.
Send your book to Swallow Publishing: my better half, Nawab Rafiq, designed 3 wonderful covers for me and decided he didn’t want to watch me struggle anymore. He offered to handle the technical end of our business, and here we are today.
Swallow Publishing will cover all costs associated with publishing and marketing your book, taking a 20 percent cut. You get the rest, which means “the rest” is up to you!
Our message to the indie authors of the world
Don’t go at it alone, and if you do insist on self-publishing your book, at the very least, turn to a small house like ours for a la carte services, like editing, design, beta readers and posted reviews.